Today’s savvy pharma marketers understand the importance of leveraging data for targeting and selecting the ideal channel mix. However, few tap into date-driven measurement’s full potential for evaluating vendor performance, informing ROI forecasting and, most importantly, driving measurable revenue. Are you one of them?
MCM measurement is your secret weapon for smarter planning and campaign performance. In this webinar, we show you how—through the lens of a leading pharma brand that has achieved major measurement-driven results.
Duration: 45 min.
12 PM ET
Andrea Westmeyer is the Founder and CEO of Measurement Mojo, an independent accountability firm for savvy pharma marketers. The seasoned pharma marketing expert has spent more than two decades at the helm of trailblazing organizations and has a track record of delivering cutting-edge marketing insights. Under Andrea’s tireless, hands-on leadership, Measurement Mojo has more than doubled in growth since its inception in 2012.
"Measurement Mojo worked closely with me to develop a scalable, data-driven solution that helps me measure my plans and invest more efficiently."
- Tanya Bhavnani, Senior Product Manager, Pharmacyclics